Due to increased consumer awareness of food waste, the Institute’s report urges food retailers and manufacturers to \u2018take action\u2019 and gain consumer confidence.<\/p>\n

Capgemini found that 91 per cent of consumers are willing to buy from brands and retailers that disclose information on their food waste, while 58 per cent will increase their spend with companies taking active steps to manage food waste.<\/p>\n

A \u2018fragmented food chain\u2019<\/h2>\n

The report also highlights how the production and distribution stages contribute to food waste, with the Worldwide Fund for Nature (WWF) reporting that \u201cover 15 per cent of food is lost before leaving the farm\u201d.<\/p>\n

Despite 77 per cent of organisations claiming to have committed to the United Nations\u2019 Sustainability Development Goals \u2013 to reduce food losses along production and supply chains \u2013 only 15 per cent say they have achieved this goal, or are on track to meet their targets.<\/p>\n

According to Capgemini, 44 per cent of food retailers and 50 per cent of manufacturers focus on reducing food waste in upstream logistics. In comparison, only 22 per cent of retailers and 23 per cent of manufacturers pay the same attention to agricultural production. In terms of downstream storage \u2013 only 18 per cent of retailers and 21 per cent manufacturers maintain this focus.<\/p>\n

Technology as a solution<\/h2>\n

To \u2018help accelerate the fight against food waste\u2019, the report recommends a three-pronged approach, backed by technology:<\/p>\n

\n
1. Engage consumers and employees in food waste management initiatives<\/li>\n
2. Collaborate across the value chain<\/li>\n
3. Set, monitor, and report food waste-related metrics<\/li>\n<\/ol>\n

   Tim Bridges, Global Sector Lead, Consumer Products, Retail and Distribution at Capgemini, said: \u201cThe increased awareness amongst consumers and the initiatives being taken by businesses to tackle food waste is a positive step forward.<\/p>\n

   \u201cWith the help of technology, organisations can track and assess food waste at every stage of the food value chain to enable action at the right time, while also engaging with their consumers by inculcating waste avoiding behaviours and making them an active participant in waste reduction.<\/p>\n

   \u201cAn agile, intelligent supply chain can also enable an effective collaboration across the value chain to create a sustainable and future-ready ecosystem.\u201d[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

   According to new research by the Capgemini Research Institute, \u2018consumer consciousness around food waste has more than doubled…<\/p>\n","protected":false},"author":3,"featured_media":4764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[80,150,151],"class_list":["post-4766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-retail-en","tag-supermarket","tag-supermarket-en","destacadas-destacado-blog-en"],"acf":[],"yoast_head":"\n