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[\/vc_column_text][vc_column_text]Experts agree that the size of the company does not matter when it comes to implementing omnichannel. “In fact, it will be easier to implement it in a small and medium-sized enterprise (SME) or a <\/span>start-up<\/b>, since it will not have all those layers of bureaucracy, processes, and policies typical of large companies that make it difficult to redesign the customer’s shopping experience so that it can jump nimbly from channel to channel,” says Katime, a partner at EY.<\/span><\/p>\n

This expert believes that few companies focus correctly on this strategy, whose objective should be to eliminate frictions and barriers that the customer may encounter. “If the driving force behind implementing it in the company is only to sell more, it is implicitly saying that it doesn’t matter what the consumer thinks, and this is what unfortunately happens on many occasions,” he stresses. The increase in sales, far from being the ultimate goal, is just one more benefit that comes as a result of its correct application.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n

The omnichannel in small commerce<\/b><\/h2>\n

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[\/vc_column_text][vc_column_text]The adoption of this strategy is an excellent challenge for all types of businesses. According to Deloitte’s Soler, its implementation requires learning how to efficiently exploit the data provided by the channels to make decisions, adapting and making the supply chain more flexible, innovating in customer interaction, and training personnel.<\/span><\/p>\n

Faced with the onset of the pandemic, retail, however, has had to make a virtue out of necessity. “During the strict confinement, many entrepreneurs launched sales through websites and social networks, implemented new forms of payment such as Bizum, sold directly through WhatsApp, or increased their presence on platforms such as Instagram, making live broadcasts with their customers,” Campo points out.<\/span><\/p>\n

“Now it’s time to analyze these tools, which are quite widely used in companies, especially to deal with queries and gain visibility,” admits the president of the CEC. However, “the purchasing process usually ends in the physical store,” emphasizes the expert, for whom this is the essence of this type of business. For this reason, retailers advocate an omnichannel system in which the traditional and digital channels complement and enhance each other without one replacing the other.<\/span><\/p>\n

Original source: El pais.com<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Companies today have more channels of interaction with their customers than ever before. Traditional ones, such as physical stores, have been joined by digital ones, such as apps, social networks, and online sales. The challenge now is to bring them all together. Their integration into a single system is the goal of omnichannel, a strategy, […]<\/p>\n","protected":false},"author":3,"featured_media":2986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,91],"tags":[83,85,78,80,79],"class_list":["post-3101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-de-clientes","category-omnicanalidad","tag-execution","tag-fashion-en","tag-operations","tag-retail-en","tag-technology"],"acf":[],"yoast_head":"\n